The Freshness Index

Whole bean specialty coffee is usually best within 2 to 4 weeks of opening. After that, it is still safe to drink, but the aromatics and complexity fade.

Yes. Grinding increases surface area exposed to oxygen, so ground coffee loses aroma and flavor much faster than whole bean coffee.

The fridge is not recommended because coffee absorbs moisture and odors. For daily use, store coffee in an airtight opaque container in a cool, dark place.

Delicate teas like matcha and jasmine fade faster. Black teas, chai blends, rooibos, and many herbals hold flavor longer when stored airtight, opaque, cool, and dry.